Why aren’t customers finding your website? Because it isn’t optimized to display correctly in the popular search engines. By implementing only processes that work, we will optimize your website to rank as highly as possible.
Search Engine Optimization (SEO) has changed a tremendous amount just in the last few months. Before Google introduced both the Panda and Penguin updates SEO was easy. In years past webmasters and SEO specialists used various forms of formatting and keyword placement to jockey for the placement on Search Engine Results Pages (SERP).
In late 2015 and continuing into 2016 Google’s implementation of the Panda update has, arguably, led to more deserving websites to rank highest on the SERP.
To increase your SERP position we will carefully examine many contributing factors that will impact it Including quality of the content on your site, the time it takes your page(s) to load, internal links and structure, bounce rates, the time a visitor stays on your site, click-through rate (CTR), social signals, backlinks, what current SEO strategies are in place and where they fall in the Google White/Grey/Black hat guidelines.
If your business is a retail establishment that hopes to do business with customers who visit your store, then it is vitally important to have a well defined plan of Localized SEO.
Today’s customers primarily ask their mobile devices questions rather than perform traditional keyword searches. If you are a coffee shop, it is vital that accurate information appears in the local search results when the customer asks google, “What is a good coffee shop near me?”.
Everything has changed in onsite SEO in the last 2 years. Google has made a real effort to provide web searchers with quality results rather than simply the best keyword match. These changes are resulting in more deserving pages landing in the top positions on Search Engine Results Pages (SERPs). The truth is very simple, Google gives the highest rankings to websites with quality content where visitors are finding the content useful.
You are probably asking, “haven’t websites been doing this all along? “ The answer, sadly, is that they haven’t. In the past SEO “experts” we simply taking a list of sought after keywords and jam-packing webpages full of them. Thankfully, that era is over and the winners are websites that really are committed to providing quality content.
With all of that in mind, there are still many things that need to be taken into consideration when building a website to make it more search engine friendly. Even if you have the best content on the planet, the website must be optimized so that search engines and thus, the viewing public, are able to find it.
As we mentioned earlier, everything has changed in SEO since Google revealed the Penguin and Panda updates. These changes have also affected how SEO companies provide Offsite SEO.
As recently as 2015 offsite SEO was achieved by an automated process where programs created hundreds — even thousands — of offsite links back (backlinks) to the website in hopes that Google would give credibility to the site. This system no longer works. Now, Google will actually penalize a site that has poor quality backlinks.
Backlinks are still valuable, however now the quality of the backlinks is much more valuable than the quantity.